Facebook Video Specs New 2019
By
Arif Rahman
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Wednesday, September 4, 2019
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Facebook Video Size
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Facebook Video Specs
Facebook Video Specs
Facebook video is taken in at higher rates each year, so it's not surprising that why many marketing experts look for the appropriate Facebook video specifications. According to WordStream, about 45% of customers watch a minimum of a hr or even more of Facebook videos or YouTube videos in a week.
The challenge for marketing experts is that there are simply a lot of sorts of videos you can share on Facebook. Each video layout has various measurements as well as specs, which can make it perplexing to comprehend whether you're publishing the right style. Avoid any type of technological concern by following Facebook's video specs.
Shared Post Video (Landscape & Portrait)
Easily the most usual type of video on Facebook comes from shared articles. This type of video lives in your Facebook feed, and also can be shared by brand names or your close friends. While it's not as easy to obtain organic reach on Facebook, it's still a feasible method to share video. You can pick between two video orientations: Landscape and also Picture. Right here's a take a look at the video specifications for both.
Video Standards
- Suggested video measurements is 1280 x 720 for Landscape and Portrait.
- Minimum width is 600 pixels (length relies on aspect ratio) for Landscape and also Picture.
- Landscape aspect proportion is 16:9.
- Picture facet ratio is 9:16 (if video includes link, element ratio is 16:9).
- Mobile renders both video kinds to aspect ratio 2:3.
- Max documents dimension is 4GB.
- Recommended video styles are.MP4 and.MOV.
- video length max is 120 mins.
- video max structures 30fps.
Character Limits.
- Optimum count: 2,200 characters.
- Advised: 90 personalities (if link is utilized).
- Headline max: 25 characters.
- Link summary max: 30 characters.
360 Video
Facebook's 360 video allows users to obtain a full 360-view by scrolling with an arrow on internet, by touch or turning the tool on mobile. This style shows up organically in feeds, but frequently gets "top priority" on Facebook feeds.
video Standards.
- Optimum measurements is 4096 x 2048.
- Minimum width is 600 pixels (length relies on element proportion).
-360 element proportion is 2:1.
- Max documents size is 1.75 GB.
- Advised video layouts are.MP4.
- video length must be less than 40 minutes.
- video max frames 60fps.
Personality Limits.
- Optimum matter: 2,200 characters.
- Recommended: 90 characters (if link is used).
- Headline max: 25 characters.
- Link description max: 30 personalities.
Facebook video Advertisement Specs
There are more than 5 million advertisers currently on Facebook as well as having the right specs for your ads can be complicated. Each type of Facebook video advertisement is various, so let's go ahead and break down the specifications for every type of video you can produce.
Desktop Computer News Feed Web Link video (Landscape, Square & Right Column)
Similar to the Facebook shared video, the Facebook Desktop News Feed Link video lives in users feeds and can be either landscape or square. Facebook does not offer portrait-style video ads, yet instead, it makes use of a square style.
Second of all, you can develop this type of video to showcase on the appropriate column of Facebook. While the appropriate column video is a lot smaller sized, the measurements should be the same as the Desktop News Feed Link video.
video Guidelines.
- Advised video measurements is 1280 x 720 for Landscape and Square.
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Landscape facet proportion is 16:9.
- Square facet ratio is 1:1.
- Max video file size is 4GB.
- Advised video layouts are.MP4 and.MOV.
- video size max is 120 mins.
- video max structures 30fps.
Personality Limits.
- Maximum count: 2,200 personalities.
- Recommended: 90 personalities.
- Heading max: 25 characters.
- Web link description max: 30 personalities.
Carousel video Ads
Facebook Carousel video advertisements enable brand names to showcase numerous videos (or pictures) and a web link within a user's Facebook feed. It has actually grown in popularity since its special scrolling feature permits users to see even more material prior to clicking a link. As a matter of fact, Digiday estimated Slide carousel Ads to be 10 times a lot more effective than standard social media sites advertisements.
Video Standards.
- Advised video measurements is 1080 x 1080 for Landscape and also Square.
- Minimum measurements 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Square element ratio is 1:1.
- Max video file size is 2.3 GB.
- Advised video formats are.MP4 and.MOV.
- video length max is 30 secs or less (continuous looping is up to 90 secs).
- video max frames 30fps.
Character Limitations
- Optimum matter: 2,200 characters.
- Advised: 90 characters.
- Heading max: 40 characters.
- Link summary max: is 20 personalities.
Collection video Ads (Mobile).
The Facebook Collection advertisements showcases several photos and also a main video above it. This is ideal for presenting multiple items (or various shades of a solitary item) and also a video clip also. The ad kind has actually been prominent up until now with stores as well as clothing companies, but it's still early.
video Guidelines.
- Recommended video dimensions is 1200 x 628 for Landscape and also Square.
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Landscape aspect ratio is 16:9.
- Square aspect ratio is 1:1.
- Max video documents size is 4GB.
- Advised video styles are.MP4 and.MOV.
- video size max is 120 mins.
- video max frames 30fps.
Character Limits.
- Maximum matter: 2,200 personalities.
- Recommended: 90 personalities.
- Heading max: 25 personalities.
- Link description max: 30 personalities.
Canvas video Ads Within News Feed (Mobile)
Facebook's Canvas ads are a brand-new interactive means to engage with paid content. The immersive mobile layout permits individuals to swipe to the sides and also downward for more content. Its mobile experience helps brand names tell a fuller tale. However, the specs are tricky considering that there are technically 2 video types.
This is the mobile video alternative offered when the customer initially connects with the Canvas ad. There are no character limits or message for this type of ad.
video Standards.
- Suggested video dimensions is 1200 x 628 for Landscape as well as Square.
- Minimum measurements 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Landscape facet proportion is 16:9.
- Square element ratio is 1:1.
- Max video file dimension is 4GB.
- Advised video formats are.MP4 and.MOV.
- video length max is 120 minutes (suggested size is less than 2 mins).
- video max frameworks 30fps.
Autoplay video Within Canvas Advertisement (Mobile)
After individuals are immersed into the Canvas ad, there's a point where an autoplay video will certainly begin once the user reaches it. As customers scroll via the web content, a certain in-ad video will certainly autoplay that has virtually identical specs. Right here are the specifications for that video advertisement kind.
video Standards.
- Advised video resolution is 720p.
- Minimum measurements 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Landscape facet proportion is 16:9.
- Square facet proportion is 1:1.
- Max video data size is 4GB.
- Suggested video layouts are.MP4 and.MOV.
- video length max is 120 mins (suggested size is less than 2 minutes).
- video max frameworks 30fps.
Slideshow video Ad
Facebook's Slideshow videos were developed for advertisers intending to get to target markets with slower net links. Rather than a normal video, slideshows are just that-- a slideshow of images in an ad display screen. You can pick from 3-10 photos or use a video clip to transform it into an image slide show. Songs can be submitted in the adhering to layouts:. WAV,. MP3,. M4A,. FLAC or OGG. Furthermore, marketers can select a portrait setup right here rather than square.
video Standards.
- Suggested video measurements is 1200 x 720 for Landscape as well as Picture.
- Landscape aspect proportion is 16:9.
- Picture facet ratio is 9:16 (if video includes link, facet proportion is 16:9).
- Max video documents size is 4GB.
- Suggested video formats are.MP4 and.MOV.
- video length max is 120 minutes (advised size is less than 2 mins).
- video max frames 30fps.
Character Limitations.
- Maximum count: 2,200 personalities.
- Advised: 90 personalities.
- Headline max: 25 characters.
- Web link description max: 30 characters.
Facebook Stories (Ads & Organic Posts)
Facebook has actually additionally included the Stories feature, disappearing brief image or video updates that are only available for 24-hour. In addition to user-generated organic articles, Stories ads that run in betweens sets of individual tales are additionally available. While most customers will be sharing immediate & organic updates from their phone's camera without fretting way too much about their video specs, the guidelines for this format are similar for paid & natural messages.
video Guidelines.
- Minimum measurements 500 x 5000.
- Facet proportions: 1.91 to 9:16, with tinted gradient bars rendered over and listed below videos under 9:16. The message area will likewise be placed under below videos smaller sized than this facet proportion.
- Max video documents dimension is 4GB.
- Max video size is 15 seconds.
- Recommended video layouts are.MP4 and.MOV.